What will it cost me:
Evaluate your business:
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SEK 3950;- (excl. skatt)
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This includes: Full audit of your business's processes and knowledge about social media and marketing in general. This will take about half a day.
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After this audit I will write a report for you, in which you can read where I suggest issues arise and what to do to improve on these areas.
This report we will discus together and talk through it. By the end of the evaluation you will be able to take the necessary steps to improve how you find your next customers.
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Short training about social media:​
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SEK: 1750;- (+250;- per extra person) (excl. Skatt)
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In a short meeting/call we will discus where you experience problems and on which platforms you need training.
Based on this I will write you a proposal and plan one afternoon of training with you and maximum 2 other people. At the end of the training you'll understand the platforms better and will be able to work with them much more easy.
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You will receive a digital leaflet with all the information given.
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Finding your ideal costumer:
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SEK 3400;- (excl. skatt)
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During a meeting at your business, and remotely afterwards if necessary we will try to evaluate who your ideal customer is and where your focus for your marketing should be to reach these customers.
We will discuss how your business is set up, if it is all suitable for that ideal customer and if your processes fit these clients.
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You will receive a full report on my findings and on the suggested steps to take to find more of your ideal customers. This includes not only steps in your promotion but also in how you present your business and how the business is operating.
Creating content:
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What your business needs for content differs per business and goals. It also depends on your budget, your time and your ideal customer. A small cafe who sells specialized coffee, needs other content than a big restaurant with buffet style food. They will need other posting schedules than a food truck or a B&B. It also greatly depends on knowledge levels and your desire to be involved in the process of promoting yourself.
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I almost always start with a start up fee, this is just because the first month, needs a lot of additional things done. It can be the planning of a photoshoot or filming at your company. It can be additional time to go over the schedules I make for you to make sure they are within your thoughts and ideas for your company. It might be that we need to build a whole new system for content. All these things ask so much additional work, but once it is done, it will all go a lot easier.
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So there is no real one price fits all, in here. However, I will give you two examples of what a content package can include and costs:
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Doing most yourself:
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Monthly content plan + post ideas + caption ideas:
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This customer knows a bit about the different social media platforms, she knows what type of customer she wants to reach but after posting for a few years she is just at a loss on what to post and when to post.
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I help her with a content calendar for instagram and TikTok, and for each item on the calendar I write a content idea + captions for that content. It is her choice if she wants to use that content that day or swab it with another day.
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My client has to do most of the work by creating the actual posts and video's, but she uses the provided calendar, ideas and captions as a guide.
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Her start up fee was: SEK 1500;-
She pays per monthly package: SEK 2250;-
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(all prices excl. skatt)
Having it done for you:
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Monthly content plan + posts made + monthly report:
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In this case, my clients doesn't have much time. He just wants somebody to post for him on Facebook and Instagram so that his hunting lodge can be found online.
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Being well into his 60s, social media is an unknown for him but his grandkids are pestering him to be more on the social platforms. Seeing the potential in it but not knowing what to do I take most of it in my control.
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After a full evaluation and finding the ideal client, we decided that for the first year, I am going to do 2 posts a week on Facebook, 2 posts/reels on instagram and 7 stories on instagram. We leave room in the schedule for possible ideas the owner has or just sharing posts of restaurants and hunting companies in the area.
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I have suggested to hire a professional video/photographer to make images for all the content.
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His start up fee + helping out on shooting day was: SEK 5200;-
His pays per monthly package: SEK 3750;-
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(all prices excl. skatt and are based on a year contract.)