And you need to change with it or stay behind!
Have you ever wondered why the summers do not live up to the past anymore? Five to ten years ago your business was booked full, you had guests staying the whole week and you were booked full for at least three months.
Most blame Corona for this. People say, “The tourists have changed their way of traveling since the pandemic” or “a lot of people lost their job and don’t have the budget anymore, the economy is hard these days”
All of which are true to an extend. The world did change during the lock down and the economy of people has been changing as well. However, during this time at home, more and more people made their way online and more and more people made a lot of money online!
The whole world became online.
The money is still there, however, now it is in the pockets of a younger generation. A generation that didn’t grow up with a printed newspaper, travel books, and the yellow pages. The generation that is now earning the money, is doing that online. Their whole life is online.
And they find their next holiday or dinner online. They take advise from the biggest influencers, online specialists and their friends they made online…
So to reach them, you need to be online!
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